IAAD @ Livintwist:
an exchange of ideas with future designers
Change and innovation that come from outside…
We know exactly what Livintwist is – an outdoor furniture brand, with its products and collections.
But what if… something were different?
We asked the future designers – today in the classrooms of the Iaad. in Turin, tomorrow who knows – to play with Livintwist.
In fact, in the months between 2022 and 2023, we developed a project in collaboration with the Iaad in Turin – in the interior design course held by Prof. Walter Nicolino.
The objective?
Our Creative Director Claudio tells us about it.
“Starting from the combination of various key words (recycled, classic, alternative) in order to create a product that conveys those key words – also by envisioning it in the place where it should be located”.
The Iaad @ Livintwist project was initiated from this basis.
Resuming the three main principles that have brought us this far, recounted by Gabriele (Livintwist Mkt Director) in this video.
Strategy, Analysis, Practical approach.
This is how an outdoor design startup is born and develops, from sketching its products to landing at Fuorisalone 2022.
No further constraints!
A while later, we returned to the classroom to gather the suggestions of the three groups of students – listening to what they had to tell us.
Here are their proposals…
An exchange of ideas, visions and incentives for the future.
We would like to thank Prof. Walter Nicolino, for creating the match between us at Livintwist and the creative energy of the Iaad, with those who took part in his course.
