The exterior of a hotel is its business card. It is the first impression guests receive before even stepping inside or seeing their room. That is why a well-maintained and inviting exterior can make all the difference, setting the tone for the guest experience from the very beginning.

Whether it is a lush garden, a panoramic terrace, or an intimate patio, outdoor design plays a key role in defining your hotel’s identity and ensuring a pleasant, memorable guest experience.

Carefully planned design, right down to the smallest details, together with appropriate lighting, lush greenery and regular, precise maintenance, are key elements in creating a unique atmosphere.

In this article, we will explore ideas and solutions to help you make the most of your hotel’s outdoor space.

 

Design: the balance between aesthetics and functionality

The design of the outdoor space must balance both functionality and aesthetics, reflecting the brand identity and providing comfort to guests. Consider the hotel’s architecture and the surrounding context to create visual harmony.

It is important to choose weather-resistant furniture that is also stylish and comfortable. 

Among the most popular solutions are:

• Well-defined areas: Define distinct areas for different activities, such as lounges for relaxing, spaces for outdoor dining and corners for working or socialising;
• Quality materials: Choose durable, weather-resistant materials such as treated wood, natural stone or sleek metals;
• Colours and textures: Select a colour palette that integrates with the surroundings, perhaps using natural textures for an extra touch of warmth and authenticity;
• Pergolas and gazebos: Ideal for creating shaded and protected areas, they add a touch of elegance and functionality.

Comfortable and elegant furniture

Before choosing furniture and decorative items, it is important to establish the main function of the space. 

Do you want an area for relaxing and reading? An open-air lounge for entertaining guests? Or a multi-purpose space that can be adapted to different needs? 

Defining the intended use of the exterior helps you select the most suitable elements, making each choice more targeted and effective.

Every element you choose should not only be visually appealing, but also practical, durable, and able to withstand the elements, ensuring comfort and longevity over time.

The choice of furniture should also reflect the hotel’s identity as much as possible, creating an atmosphere that invites all guests to relax and fully enjoy the space.

A well-defined style not only improves the aesthetics of the building’s exterior, but strengthens the brand image, making it a memorable and distinctive place.

Some of the styles that work particularly well include:

• Modern and minimalist: The elements that immediately catch the eye are the clean lines, neutral colours and stylish materials that define this style. It is perfect for those who want to furnish a room in a clean and sophisticated way: indeed, this design is based on attention to detail and choosing a few elements that have a great impact. If, at the same time, you love reinventing your minimal space, the Nassa collection is the right choice for you: it allows you to freely arrange seats, backrests and tables, creating a relaxation area for every need;  
• Mediterranean: This style is distinguished by light, bright colours, enhanced by using ceramics and wrought iron furniture, which create a sophisticated and timeless atmosphere. To further enhance this approach is the Scala collection, an elegant and delicate line that perfectly embodies this philosophy. The collection blends classic Chinese design with the harmony and grace of Hanfu – the historic clothing that symbolises elegance and age-old culture. The result is sophisticated furniture, capable of merging tradition and modernity with flawless balance and unmistakable style;  
• Boho-chic: A style celebrating freedom and creativity, where explosions of vibrant colours, ethnic patterns and natural textures seamlessly merge to create an atmosphere full of energy and personality. Honouring the beauty of nature is the Flo collection, an inspiration that stands out for its delicate shades and a design conceived to convey serenity and harmony. Ideal for those seeking an inviting retreat where they can reconnect with their inner self, this collection transforms any outdoor space into a peaceful and beautiful place, while retaining style and comfort. It is the perfect balance between aesthetics and functionality, to enjoy relaxing moments immersed in nature; 
• Urban jungle: For those who love nature and dream of transforming their terrace into a green oasis, this style combines modern design and natural materials that create a warm environment full of personality. Dark wood furniture, rope elements and soft lighting give warmth and intimacy, while flourishing plants bring a touch of freshness and vitality. For those who want to add a burst of character and energy, the Manhattan collection is the ideal choice. inspired by the iconic New York skyline and its vibrant diversity, each element is distinguished by unique colour profiles, designed to infuse dynamism and personality into your outdoor space. A fusion of nature and urbanity, to enjoy the terrace as a modern and stylish retreat.

Lighting: creating a magical atmosphere

Lighting is a key element in creating a welcoming and evocative atmosphere, especially in the evening. A combination of functional and decorative lights can transform your outdoor space into a magical environment. 

Some effective solutions include:

• Warm, diffused lighting: Use LED lamps with warm tones to illuminate pathways, tables and lounge areas without appearing intrusive; 
• Illuminated focal points: Add decorative lights to highlight architectural features, sculptures or plants; 
• Hanging lantern lights: Create a romantic atmosphere, perfect for dining under the stars or enjoying evenings with friends.  
• Garden spotlights: Ideal for illuminating pathways and plants, guaranteeing safety and charm; 
• Floor lamps: Featuring a modern design for larger areas.

 

Greenery: the protagonist

Plants and flowers are fundamental for making an area more natural and relaxing. Greenery not only embellishes it but also helps create a sense of connection with nature. 

Some suggestions for arranging greenery include:

• Vertical gardens and green walls: They create a scenic effect and are ideal for hotels with limited space. They add an eye-catching effect and a touch of greenery, without occupying surface area; 
• Pots and planters with aromatic plants: Also ideal for outdoor restaurants. With aromatic plants or seasonal flowers, they add colour and freshness, renewing the appearance of the outdoor space according to the season; 
• Trees and shrubs: They create natural shaded areas and increase guests’ privacy;
• Well-kept lawns and flowerbeds: They help to create and maintain a fresh and welcoming atmosphere.

 

Touches of personality

To make your outdoor space an authentic extension of your hotel’s identity, it is essential to add unique features that tell a story and create an unforgettable experience for guests. 

Here are some ideas to enhance the atmosphere and transform the outdoor area into a special place:

• Water features: Fountains, ponds or swimming pools can transform an area into an oasis of relaxation; 
• Art and decorations: Outdoor sculptures, installations or artworks add personality and charm; 
• Photo corners: Artistic creations, flower arches or backdrops that invite guests to take photos and share their experience.

 

Maintenance: ensuring pristine surroundings

To offer your guests an excellent and memorable experience, the maintenance of your outdoor space must be a regular, careful and well-planned process. Quality outdoor design is not simply limited to aesthetics but includes practical solutions that simplify the care and management of the space over time. 

Here are some key aspects to consider for keeping your outdoor area in pristine condition:

• Regular cleaning and tidying: Furniture, flooring and green spaces must all undergo a regular cleaning routine. Removing dust, leaves and debris not only preserves the well-kept appearance, but also prolongs the life of the materials;
• Controlling the lighting: Periodically check that external lights are working properly to avoid dark areas or malfunctions. Well-maintained lighting guarantees safety and security and creates a welcoming atmosphere even after dusk;
• Protective treatments for furniture: Applying specific products to preserve wood, metal and fabrics from the elements is essential to keep the beauty and functionality of the furniture intact over time. Made-to-measure rain covers have been created for the Livintwist collections;
• Taking care of greenery: Plants and flowers require constant attention. Regular pruning, an efficient irrigation system and using fertilisers help keep greenery flourishing and healthy, contributing to the overall aesthetics of the area.

Investing in careful maintenance not only preserves the appearance and functionality of outdoor spaces but also demonstrates attention to detail that guests will appreciate, transforming their stay into a truly unforgettable experience.

Conclusion

Furnishing the exterior space of a hotel is an opportunity to create a unique and memorable experience that will remain imprinted in guests’ minds. A well-designed environment that combines aesthetics, functionality and attention to detail not only enhances the premises but also helps transform outdoors into an oasis of well-being and style. 

With targeted choices in terms of design, lighting, greenery and maintenance, every hotel can make its outdoor space a welcoming, elegant and unforgettable place. 

Investing in outdoor design not only improves the guest experience, but also increases brand value, setting you apart from the competition.

If you are looking for inspiration or customised solutions for your hotel, our outdoor design brand is here to help you create your dream project.